Advertising on Facebook is a privilege; this privilege can be taken from you at any moment, and when you advertise an online course on Facebook, there is a risk Facebook will reject your ads.
Facebook is particularly vigilant with online courses because a lot of people with bad intentions try to advertise for low-value online courses on Facebook.
You need to understand some basic rules to avoid ad rejection.
As usual at ClassGrowth, we will give recommendations only for the online courses and coaching apps industry. Let's go!
When you promote your online course, Facebook will check that your ads are compliant with Facebook policy, but they will also check your landing page!
Here are some tips to improve your landing page to avoid ad rejection:
Use your own domain:
A lot of online courses are hosted on platforms like ClickFunnels, Teachable, Podia etc. When you host your landing page on those platforms, you usually use their domain:
As a result, you get this kind of URL :
Facebook doesn’t like IT when you promote landing pages with this kind of URL. You’ll lower the risk of rejection if you use your own domain.
Say you have a Wordpress blog where you publish content to grow your audience and a Clickfunnels where you sell your online course: you can use the Clickfunnels plugin to connect your sales page to your Wodpress blog, this way Facebook won’t flag you as using Clickfunnels URL.
When you post an ad with a link, Facebook will send robots to check your website and check if it is compliant with Facebook Policy.
To lower the risk of rejection, and improve your ranking in the Facebook database, put those two disclaimers in the footer of your website:
NOT FACEBOOK: This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I am an experienced marketer. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors... including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT WATCH THIS FREE TRAINING.
Now let’s talk about how to build ads that get approved by Facebook.
Don’t show transformations.
You have to keep in mind that the main focus of Facebook is to keep users happy:
If users are happy, they’ll stay on the platform, and more advertisers will come to spend money on Facebook ads.
So they want to avoid that user gets frustrated by a product they saw on Facebook. That’s why Facebook rejects any ads showing a transformation for the users.
This is particularly true for ads related to health or money; here are some examples:
Don’t include CTA (Call to Action) in the image.
Again, Facebook wants users to have a great experience using Facebook. If you put miss- leading information in your ad, Facebook will reject it.
For Instance, Facebook won’t approve an ad which is just a picture with a "play" logo in the middle of it.
The image lets you think that there is a play button while there isn’t.
Do not use users personal attributes.
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.
Run warm-up ads.
When you get too many ads disapproved in a row, Facebook will ban your account, and trust me, it can be a nightmare to get your account approved again. An excellent way to avoid this is always to have a high ratio of validated/rejected ads.
To ensure that, what you can do is to warm-up your ad account with some ads which will easily get approval from Facebook. It can be to promote 5-10 FB/Insta posts in a row with a $1 per day budget, those posts will quickly get approval and will help you sustain a good ratio. Publish one ad at a time You don’t want to reach this situation where you get 5 ads disapproved in a row:
Facebook will automatically ban your account if you get a lot of rejections in a short amount of time.
To avoid this situation, publish one ad at a time, and wait for approval before publishing a new one.
Create multiple ads manager :
If you already have a business manager, go to Business Settings > Ad Accounts > Add an Ad Account.
It’s important that you do it while your ads account are all approved because Facebook will prevent you from creating new ads manager if you had one ad account recently banned.
It can be very complicated to move forward if you had your ad account blocked before you had time to create new ones, so please, do this as soon as possible.
You’ll need to use these ad accounts at least once every month, otherwise, Facebook will delete them because of their inactivity.
We hope this short article helped you ! If you want to get recommendations to improve your marketing, feel free to request your personalised video to ClassGrowth's team👇.